Customers

Brands move faster with OnePulse.

How brands, agencies and media teams hear from real people before they decide.

Featured story · Consumer insights

Research that backs every podcast recommendation.

“Honestly, the tool just makes my life so much easier. Having OnePulse as part of our research methodology has helped us do a pretty good job of giving clients unique and compelling insights plus in a really timely manner.”

Consumer Insights ManagerAcastRead the story

How Acast uses OnePulse

Media placement validationListeners say how they engage with a brand, so every placement comes with evidence.
Trend researchRepeated studies track how listener behavior and preferences shift over time.
Creative testingPodcast ads, artwork and videos are A/B tested before launch.
Brand lift studiesNuanced findings fill the gaps around larger data sets from Nielsen and Kantar.

Customer stories

How six teams put real answers to work.

From a pizza launch to weekly brand tracking.

Creative testing

Wunderman Thompson: from concept to creative for Honda

Three rounds of feedback from car owners took Honda’s HR-V rugby campaign from a first manifesto to refined digital ads.

3 rounds · concept, out-of-home, digital

Market insights

Bakkavor: bringing deep-dish pizza across the pond

500 UK consumers shaped the name, the description and the product before launch.

500 UK consumers

Consumer insights

100 Thieves: partnership pitches backed by data

Research with active followers gives every pitch evidence that the audience fits the partner.

Active followers · pitch-ready detail

Consumer insights

FaZe Clan: staying ahead of the game

Fans rated past and future collaborators, and the team confirmed a 71% purchase rate for its merchandise.

71% merchandise purchase rate

Consumer insights

Coca-Cola Europacific Partners: feedback for every kind of decision

Insight and category teams bring real consumer feedback into product, messaging, packaging, pricing and partner decisions.

500 responses · 10 minutes

Brand tracking

Zenith: brand health, tracked every week

Weekly ten-minute studies with young women who love fashion show how beauty campaigns are landing.

Weekly · 10 minutes per study

“OnePulse has become an invaluable way for us to quickly and reliably get genuinely insightful information from consumers.”

Strategy PartnerDigitas

“OnePulse is a really fast way of getting credible, same day insights that can help shape key business decisions.”

Commercial Brand ManagerCoca-Cola Europacific Partners

More ways teams use OnePulse

Sixteen more decisions, made with real answers.

Creative testing
A topline message, chosen in hours
Marketers couldn’t decide which message would resonate. They checked the options with their customer segment and decided within a couple of hours.
1 study · 500 responses · 10 minutes
Concept testing
No idea goes untested
Müller runs studies every week to keep innovation agile: purchase motivations and barriers, new ideas, product claims and marketing messages.
Several a week · 500 responses · 15 minutes each
Concept testing
Doritos on dough, from flavor to promotion
Papa John’s gauged appetite for its collaborator’s flavors, then tested the promotion’s creative to find the real winners.
3 studies · 500 responses · 15 minutes each
Concept testing
The next flavor, chosen by healthy snackers
Flavor profiles went to healthy snackers and came back as a short list. The new product is flying off shelves.
3 studies · 500 responses · 15 minutes each
Brand tracking
Burberry: recognized, not yet bought
The Telegraph’s commercial insights team found supreme brand recognition among UK arts, culture and fashion fans, but little intent to buy or engage.
300 UK consumers
Brand tracking
Which channels carry the message
Weekly studies by location and audience verified itsu’s marketing channels and linked them to a rise in brand awareness.
Weekly studies
Creative testing
A clearer “watch from start” icon
Viewers read the icon in different ways. Their answers guided ITVX’s UX team to a more intuitive design.
1,000 responses
Consumer insights
From “Did we miss that?” to “We captured that!”
Real people’s perspectives filled the gaps in a list of cultural moments, giving the Director of Consumer Insights confidence in a quantitative study.
Creative testing
The pack message that sells Glade
Shoppers compared packaging messages for Glade Scented Oils. Long-lasting fragrance won, and the team refocused its messaging.
Brand tracking
A new identity for Eurotunnel Le Shuttle
Consumer awareness and perceptions fed a ten-month brand overhaul for the 30th anniversary: a shorter name and a new visual identity.
Creative testing
The right face for the campaign
Before choosing a celebrity to endorse a client’s product, BBH measured how memorable and emotionally engaging Mr. Motivator was across segments.
Creative testing
Radio scripts, tuned in an hour
Three scripts were checked for clarity, appeal and the likelihood of a store visit. FIG also asks viewers about ads during the Super Bowl and March Madness.
3 studies · 500 responses each · 1 hour
Market insights
What shoppers want from diamond jewelry
Women aged 18 to 54 sent a clear signal: more options and more styles in natural diamond jewelry, and real excitement about receiving it as a gift.
300 responses
Brand tracking
Would they recommend Vanish?
One UK-wide study covered awareness, buying habits and Net Promoter Score. Over half knew the brand, and many would recommend it.
1 study · 250 responses · 10 minutes
Consumer insights
Out of this world insights
As UFO headlines broke, TRIPTK asked Americans aged 16 to 72 about alien life, compared believers with skeptics and published a timely infographic on LinkedIn.
760 responses · within hours
Market insights
From market appeal to search keywords
Feedback on a new vehicle-access product showed strong support and revealed the words people use when they search for it.