Consumer insights
Acast: research that backs every podcast recommendation
Acast’s Insights Team validates media placements, tracks trends, tests creative and measures brand lift.
4 uses · one research method
Zenith: brand health, tracked every week
Zenith wanted to know whether its marketing and campaign activity was resonating with its target audience and making a measurable difference over time.
Weeklybrand tracking with women aged 16 to 24 who love fashion, ten minutes per study.
- Use case
- Brand tracking
- Audience
- Women 16 to 24, into fashion
- Cadence
- Weekly
- Time per study
- 10 minutes
The question
Will the marketing and campaign activity we’re deploying resonate with our target audience and make a measurable difference over time?
What they ran
Weekly studies with women aged 16 to 24 with a keen interest in fashion. Each tracked recognition and perception of beauty brands the audience had interacted with over the past six months: recent purchases, brand recognition from packaging and the appeal of each brand’s visual identity.
The result
Rapid weekly updates on brand health. Zenith could gauge immediate reactions to its campaigns, shape future strategy and adjust its efforts in real time, in step with consumer sentiment and the latest trends.
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Consumer insights
Coca-Cola Europacific Partners: feedback for every kind of decision
Insight and category teams bring real consumer feedback into product, messaging, packaging, pricing and partner decisions.
500 responses · 10 minutes
Consumer insights
100 Thieves: partnership pitches backed by data
Research with active followers gives every pitch evidence that the audience fits the partner.
Active followers · pitch-ready detail