Consumer insights
100 Thieves: partnership pitches backed by data
Research with active followers gives every pitch evidence that the audience fits the partner.
Active followers · pitch-ready detail
FaZe Clan: staying ahead of the game
In gaming, trends and player interests can shift overnight. FaZe Clan uses real-time feedback from its fans to keep merchandise and collaborations up to date.
71%purchase rate for FaZe merchandise, confirmed with fans.
- Use case
- Consumer insights
- Audience
- FaZe Clan fans
- Split by
- Age, gender, brand familiarity
- Sector
- Gaming and esports
The question
- Collaborations. Which content creators have clicked with the audience, and who could be next?
- Merchandise. How do fans buy FaZe Clan merchandise?
- Fit. Does a potential collaboration suit the brand and meet audience expectations?
What they ran
FaZe Clan gathered and analyzed fan feedback quickly, segmenting it by age, gender and familiarity with the brand.
The result
The team kept its partnerships fresh by identifying top performers and finding promising new opportunities. It also confirmed a strong 71% purchase rate for FaZe merchandise, which supports future product strategy.
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Three rounds of feedback from car owners took Honda’s HR-V rugby campaign from a first manifesto to refined digital ads.
3 rounds · concept, out-of-home, digital