Consumer insights
FaZe Clan: staying ahead of the game
Fans rated past and future collaborators, and the team confirmed a 71% purchase rate for its merchandise.
71% merchandise purchase rate
100 Thieves: partnership pitches backed by data
Partnership pitches are hard to win without concrete data on how interested your audience is in a potential partner. 100 Thieves brings that evidence to the table.
Every pitchnow comes with evidence that the audience fits the partner.
- Use case
- Consumer insights
- Audience
- Active followers
- Sector
- Esports and gaming
- Example
- A major pizza chain pitch
The question
Do our audience’s preferences and behaviors line up with what a prospective partner offers?
What they ran
100 Thieves ran targeted research with its active followers, in great detail. Before pitching a major pizza chain, it learned how often its audience orders pizza, which ordering platforms they prefer and when they eat it, such as during gaming sessions or esports events.
The result
That level of detail supports the partnership story with evidence, so 100 Thieves pitches potential partners with confidence.
More customer stories
Consumer insights
Acast: research that backs every podcast recommendation
Acast’s Insights Team validates media placements, tracks trends, tests creative and measures brand lift.
4 uses · one research method
Market insights
Bakkavor: bringing deep-dish pizza across the pond
500 UK consumers shaped the name, the description and the product before launch.
500 UK consumers