Market insights
Bakkavor: bringing deep-dish pizza across the pond
500 UK consumers shaped the name, the description and the product before launch.
500 UK consumers
Coca-Cola Europacific Partners: feedback for every kind of decision
Coca-Cola Europacific Partners wanted a flexible way for its insight and category teams to hear from consumers across different brands and business questions.
500 in 10 minFive hundred responses in ten minutes, across brands and business questions.
- Use case
- Consumer insights
- Teams
- Insight and category
- Responses
- 500
- Time to results
- 10 minutes
The question
Teams needed fast consumer feedback to support product development, messaging, packaging, pricing and partner decisions.
What they ran
They explored product benefits across water brands, the impact of distinctive packaging and what consumers value when eating or drinking out.
The result
A quick way to bring real consumer feedback into a wide range of decisions.
“OnePulse is a really fast way of getting credible, same day insights that can help shape key business decisions.”
More customer stories
Brand tracking
Zenith: brand health, tracked every week
Weekly ten-minute studies with young women who love fashion show how beauty campaigns are landing.
Weekly · 10 minutes per study
Creative testing
Wunderman Thompson: from concept to creative for Honda
Three rounds of feedback from car owners took Honda’s HR-V rugby campaign from a first manifesto to refined digital ads.
3 rounds · concept, out-of-home, digital