Consumer insights

Acast: research that backs every podcast recommendation

Acast’s Insights Team receives a steady stream of requests for data to back clients’ podcasting strategies. Traditional research was too slow, too costly or too broad to keep up.

4 usesOne research method behind media placements, trend tracking, creative and brand lift.

Use case: Consumer insights
Team: Insights Team
Sector: Podcasting
Works alongside: Nielsen and Kantar data

The question

Clients want proof: that advertising on a specific show works, or how an audience really behaves. In an industry that changes constantly, Acast needed precise, actionable answers while the decision was still open.

How Acast uses OnePulse

Media placement validation
Acast asks a show’s listeners how they engage with a brand. If they are 50% more likely to buy it, Acast recommends that placement with confidence.
Trend research
Repeated studies with podcast listeners track shifts in behavior and preferences over time, keeping clients relevant.
Creative testing
Podcast ads, artwork and videos are A/B tested, then improved quickly before launch.
Brand lift studies
OnePulse complements larger data sets from Nielsen and Kantar, filling gaps with nuance so campaign impact is measured more effectively.

Podcasts and politics

With trust in traditional media declining during the 2024 election, Acast set out to understand how podcasts were shaping political conversations. Traditional polling was too slow. Four quick studies showed how voters engage with political content across platforms and confirmed the growing power of podcasts, helping Acast spark timely conversations.

The result

Unique, compelling insights for clients, delivered in time to matter.

“Honestly, the tool just makes my life so much easier. Having OnePulse as part of our research methodology has helped us do a pretty good job of giving clients unique and compelling insights plus in a really timely manner.”

Consumer Insights ManagerAcast

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