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Industry Insights

  • Industry Insights

    The Marketing Pulse: Olympic Marketing Campaigns

    Are you ready for the 2024 Paris Olympics? This global spectacle is not just about the competitions but also an incredible opportunity for brands to get creative and connect with audiences worldwide through Olympic marketing.

    Lois Fearne · 5 min read
    Olympic Games Sports
  • Industry Insights

    The Marketing Pulse: June 2024

    Get ready for Summer! Engage young voters, address election barriers, and celebrate Pride. Stay updated with the latest marketing insights in the Marketing Pulse.

    Lois Fearne · 5 min read
    Olympic Games 2
  • Industry Insights

    The Marketing Pulse: May 2024

    Explore the marketing takeaways from this month’s top campaigns across the UK and US, including Apple’s “Crush” ad, McDonald’s Mental Health initiative, and KFC’s summer campaign.

    Lois Fearne · 3 min read
    Stores popular brands
  • Industry Insights

    The Marketing Pulse: Pet marketing

    Explore the effectiveness of pet marketing campaigns from the UK and US, and learn how these insights can drive your marketing success.

    Lois Fearne · 3 min read
    love animals
  • Industry Insights

    What women want from brands

    n the world of brands, the conversation around female empowerment and gender equality is louder and clearer than ever before. Still, 71% of women don’t feel heard. On top of this, only 22% of women believe that brands understand their issues and challenges today.

    Candyd Casidsid · 3 min read
    Women
  • Industry Insights

    Super Bowl 2024: Insights into the commercials

    Whether you’re a die-hard football fanatic or just in it for the halftime show and all those snacks, it’s widely known that the Super Bowl captures the interest of millions.

    Candyd Casidsid · 2 min read
  • Industry Insights

    Get to know your customers

    If you’re here because you’re trying to understand your customers better, then you’re exactly where you need to be! After all, half of consumers report feeling a strong connection to a brand that genuinely gets them.

    Candyd Casidsid · 4 min read
  • Industry Insights

    Looking ahead to 2024…

    As we stand on the brink of 2024, there’s one word on everyone’s lips – resolutions…

    Lois Fearne · 4 min read
  • Industry Insights

    What got Americans Pulsing…

    Before we call time on 2023, it’s time to stroll down memory lane and revisit the moments that made 2023 stand out…

    Lois Fearne · 6 min read
  • Industry Insights

    What got Brits Pulsing…

    Grab a cuppa (or a Baileys, given the season) and join us as we explore the highlights and the not-as-high-lights of the past twelve months…

    Lois Fearne · 5 min read

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