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  • Industry Insights

    The Marketing Pulse: May 2025

    What makes a new product actually stand out? In a world of scrollable sameness, we asked thousands of Brits and Americans which products really caught their eye and why.

    Candyd Casidsid · 13 min read
    A vibrant mix of food and drink elements including colorful beverages, pistachios, citrus, popcorn, a podcast microphone, and a grocery shopper—illustrating NPD food and drink summer launches for 2025.

  • Industry Insights

    The Marketing Pulse: April 2025

    What makes a marketing campaign actually stand out? In a world of scrollable sameness, we asked thousands of Brits and Americans which campaigns really caught their eye and why.

    Lois Fearne · 10 min read
    Collage of various brand-related images including a glass of red drink, ALDI storefront, Ford steering wheel, creamy white texture, TikTok logo, and McDonald's Happy Meal boxes

  • Industry Insights

    The Marketing Pulse: Easter Marketing

    From what sparks spending to what’s missing in current campaigns, this blog unpacks the insights marketers need to shape Easter campaigns that resonate. Whether you’re planning promos, packaging, or messaging, now’s the time to move beyond the bunny.

    Lois Fearne · 4 min read

  • Industry Insights

    The Monthly Pulse Newsletter

    ☘️ St. Paddy’s, Shamrock Shakes, and Mummy Pig’s big news. See what Brits are saying.

    Candyd Casidsid · 3 min read
    Three survey result cards featuring Duolingo, Jameson whiskey, and Glastonbury Festival.

  • Industry Insights

    The Monthly Pulse Newsletter

    🐣 Peeps Sweet Marshmallow Milk, Duo the Owl’s dramatic “death,” and the wildest egg experiment yet. See how consumers are reacting.

    Candyd Casidsid · 4 min read
    Three festive poll cards titled "Cosy Christmas", "The perfect gift", and "Traffic jamming", each showing 1,000 responses from UK consumers.

  • Industry Insights

    The Marketing Pulse: March 2025

    From Shamrock Shakes to Coca-Cola’s dairy debut, we dive into the latest marketing campaigns from the United Kingdom and United States.

    Lois Fearne · 9 min read

  • Industry Insights

    Super Bowl 2025: Ad reactions

    See how consumers are reacting to this year’s Super Bowl commercials.

    Candyd Casidsid · 4 min read
    Multiple footballs on a blue background.

  • Industry Insights

    The Monthly Pulse Newsletter

    See how Brits are reacting to Valentine’s Day campaigns 2025! From IKEA’s meatball dinner to Adidas’ heart-themed trainers, find out what’s winning hearts, or missing the mark. Plus, trends on Pancake Day, Lidl’s pub, and more.

    Candyd Casidsid · 4 min read
    Three digital survey cards displaying consumer reactions to Valentine’s Day marketing. The first card shows a ‘Work Husband’ heart-shaped design, the second features a couple holding a red “Love” balloon, and the third highlights a red and pink Adidas sneaker. Each card notes "250 responses."

  • Industry Insights

    Market research tips for launching a new product

    Discover essential market research tips to successfully launch a new product. Learn how to gather insights and make data-driven decisions.

    Lois Fearne · 5 min read

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