Category

Industry Insights

  • Case Studies

    ‘Tis the season for ads! 

    If you ask two-thirds of Brits, they’ll confirm that as soon as November hits, it officially becomes socially acceptable for it to start snowing those festive ads…

    Lois Fearne · 7 min read
  • Industry Insights

    Eerie insights you need to know

    Dive into our cauldron of insights and discover how Brits feel about Halloween this year!

    Lois Fearne · 4 min read
  • Industry Insights

    Getting Saucy with Advertising

    Some products are so ingrained into our everyday lives that we couldn’t imagine life without them. Take ketchup for instance: 92% of US consumers always have a bottle of the tangy red goodness in their fridge or pantry.

    Candyd Casidsid · 4 min read
  • Industry Insights

    A Jolly July Guide to Christmas 2024

    ‘Tis the season to stay ahead of the competition. Yes, we’re talking about Christmas. In honor of Christmas in July, we’ve used the OnePulse platform to unwrap seven consumer insights to help you sleigh the holiday season.

    Candyd Casidsid · 3 min read
  • Industry Insights

    Shaping the Future of Streaming

    From the MAX launch to Netflix’s password changes, recent developments have sparked discussions about viewer preferences and the ever-evolving streaming landscape. Our research dives into the minds of viewers, shedding light on the factors that shape their choices in streaming services.

    Candyd Casidsid · 3 min read
  • Industry Insights

    AI Consumer Opinions

    Discover the latest AI consumer opinions, and gain insights into consumer’s experiences and concerns with artificial intelligence.

    Candyd Casidsid · 4 min read
  • Industry Insights

    Rethinking Traditions and Embracing New Wedding Trends

    The wedding industry is long overdue for a shakeup. It’s time to move beyond the tired old traditions and create celebrations that truly reflect the happy couple.

    Candyd Casidsid · 4 min read
  • Industry Insights

    Betting on the Future: A Look at US Sports Betting Trends

    Discover the exciting world of sports betting and its impact on American consumers. From Super Bowl to March Madness, OnePulse’s research uncovers the habits and attitudes of sports bettors, revealing the untapped potential of this rapidly growing market.

    Candyd Casidsid · 3 min read
  • Industry Insights

    Curious Cupid: Valentine’s 2023

    We’ve got stats SO hot we might need to fan ourselves down with that bouquet of red roses you’re about to pick up on your way home from work…

    Lois Fearne · 3 min read
  • Industry Insights

    Big Game Reactions to Beverage Brand Ads

    The Super Bowl has long been renowned for its brand exposure, and brands strive to be associated with it, as it offers a unique opportunity to reach a large, engaged audience. To capitalize on the new opportunity, many brands have turned to creative partnerships to stand out.

    Candyd Casidsid · 5 min read

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