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Industry Insights

  • Industry Insights

    The Monthly Pulse Newsletter

    See consumer reactions to Super Bowl teasers—Hellmann’s, Totino’s & More! Who’s winning so far? Find out now!

    Candyd Casidsid · 3 min read

  • Industry Insights

    The Marketing Pulse: Valentine’s Day 2025

    Valentine’s Day—romantic or just overpriced fluff? We asked 600 Brits, and opinions are split. While 30% celebrate, just as many ignore it, and 22% decide last-minute.

    Lois Fearne · 6 min read
    A joyful couple shares a laugh while holding a red balloon spelling "Love." The woman wears a vibrant pink dress, and the man sports a brown T-shirt with tattoos, creating a fun and lighthearted Valentine's Day vibe.

  • Industry Insights

    The Marketing Pulse: Super Bowl LIX

    Dive into Super Bowl LIX with insights on game-day commercials, reactions, and halftime buzz. Discover what fans want, plus top brand highlights for 2025.

    Candyd Casidsid · 7 min read
    A football resting on a green football field with yard lines in the background.

  • Industry Insights

    2024 in review: How Brits reacted…

    From political drama and royal health concerns to storms (upon storms!), we’ve captured how Brits reacted to the biggest stories of the year. Grab a cuppa and look back at 2024’s defining moments, OnePulse-style!

    Lois Fearne · 7 min read
    This image is a collage capturing various elements of British culture and history, showcasing a mix of iconic and recognizable moments. It features a dramatic lightning storm, a close-up of Cadbury Creme Eggs, a large crowd gathered at what appears to be an outdoor event, and the classic red Royal Mail postbox. There’s an ornate setting displaying a striking painting, alongside a cheerful scene of pints of beer being toasted. A whimsical carrot resembling a person or mascot adds a playful touch, while a political figure stands at a podium outside an official building, reflecting British politics. Nostalgia is represented by a Tamagotchi electronic toy, while a dramatic moment involving emergency services introduces a serious tone. The collage also includes a wall adorned with poppy decorations, likely referencing Remembrance Day, and a nod to British music culture with two individuals resembling musicians or cultural icons.

  • Industry Insights

    2024 in stats: How Americans reacted…

    What defined 2024? At OnePulse, we tracked the highs, lows, and everything in between…

    Candyd Casidsid · 7 min read
    A visual snapshot of 2024 consumer insights, featuring celebrities, viral campaigns, food, and pop culture highlights. Images include a Polly Pocket-themed house, fries, voting box, rhesus macaques, Snoop Dogg, Dr. Pepper, and more.

  • Industry Insights

    Thanksgiving Food Trends 2024

    What’s cooking for Thanksgiving 2024? Get the trends and consumer insights shaping the feast!

    Candyd Casidsid · 5 min read
    A cozy Thanksgiving table set with candles, wine glasses, and classic dishes, celebrating traditions and food trends of 2024.

  • Industry Insights

    Christmas adverts 2024

    For Brits, Christmas adverts are more than just a marketing moment – they’re a beloved holiday tradition!

    Lois Fearne · 13 min read
    This image collage features a variety of festive and winter-themed scenes: Top left: A small snowman with a hat sits on a table outdoors, with wicker chairs and a snow-covered background suggesting a cozy cafe setting. Top center: A city street with London-style architecture and a double-decker bus is adorned with twinkling Christmas lights and festive decorations as dusk falls. Top right: A close-up of a Christmas tree branch, decorated with warm lights and a simple, glass ornament. Bottom left: A close-up of green pine branches, rich in texture and full of vibrant needles. Bottom center: A woman in a coat holds a small pine tree wrapped in brown paper with a red ribbon in front of a classic red telephone booth, smiling at the festive bundle. Bottom right: A small potted pine tree sits next to a gift wrapped in brown paper and tied with a red glittery bow, adding a rustic holiday feel. Each image conveys a warm, holiday atmosphere, combining both urban and nature-inspired Christmas decor elements.

  • Industry Insights

    The Marketing Pulse: Halloween

    With Halloween just around the corner, it’s time to dive into the thrilling realm of Halloween marketing!

    Lois Fearne · 5 min read
    Collage of Halloween

  • Industry Insights

    The Marketing Pulse: Brand Collaborations

    With the rise in brand collaborations, we explored what makes them work—or flop. We uncovered consumer insights on the most memorable brand partnerships, identified top-performing industries, and covered reactions to the latest brand collabs.

    Lois Fearne · 5 min read
    OnePulse Brand Collaborations

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