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Industry Insights

  • Industry Insights

    February 2026: A snapshot of UK public opinion

    How did people across the UK react to February’s biggest stories? This snapshot captures real-time responses from the OnePulse community on politics, sport, culture and everyday life.

    Lois Fearne · 7 min read
  • Industry Insights

    February 2026 US Public Opinion Snapshot

    February 2026 was loud, layered, and fast-moving. As winter routines returned, headlines stretched from the Grammys and the Super Bowl to Big Tech on trial, healthcare costs in the spotlight, and debates around leadership and trust.

    Candyd Casidsid · 6 min read
    Collage of February news highlights including Depop logo, Board of Peace graphic, Super Bowl imagery, Costco storefront, Snappys sign, medical clinic, and viral monkey clip.
  • Industry Insights

    January 2026 US Public Opinion Snapshot

    January 2026 didn’t offer a soft reset for the US. From deep winter weather and rising bills to political flashpoints, pop culture moments, and everyday financial strain, this snapshot reflects how people reacted as routines kicked back in and pressure built. All insights are drawn from real-time responses shared by the OnePulse community as the month unfolded.

    Candyd Casidsid · 5 min read
    A collage of images representing US public opinion in January 2026, including winter weather, money stress, work, protests, technology, and sports.
  • Industry Insights

    January 2026 UK Public Opinion Snapshot

    January 2026 opened with snow, screen debates, money worries and familiar scepticism. From weather disruptions to policy promises and comfort TV, this snapshot captures how people across the UK reacted as the year got underway. All insights are drawn from real-time responses shared as the stories broke.

    Lois Fearne · 4 min read
  • Industry Insights

    The Marketing Pulse: Super Bowl 2026

    Here’s how Americans plan to watch the game, snack through it, and scroll between plays this Super Bowl.

    Candyd Casidsid · 4 min read
    Super Bowl 2026 Plans
  • Industry Insights

    The Marketing Pulse: When a freebie feels genuine

    Small gestures can work. But only when they feel aligned, intentional, and real. The freebie isn’t the point, the why behind it is.

    Lois Fearne · 5 min read
  • Industry Insights

    2025 in Review: What Britain really thought about the year’s biggest stories

    In 2025, we asked thousands of people across the UK, every day, what they thought about the news. From rising prices and workplace debates to viral moments and cultural flashpoints, this Pulsing Review tracks real public opinion month by month, showing how Britain reacted as the headlines unfolded.

    Lois Fearne · 13 min read
  • Industry Insights

    The Marketing Pulse: November food & drink launches 2025

    What’s got everyone talking in November? From Taco Bell’s aquamarine pie to Jell-O’s wobbly molds, Mr. Pibb’s grand return, and Samuel Adams’ boozy brew, we asked 1,000+ Americans for their real reactions.

    Candyd Casidsid · 7 min read
    A collage featuring several 2025 food and drink products, including green JELL-O lime molds, an orange JELL-O mold, a red cranberry-style JELL-O can mold, Taco Bell’s Baja Blast Pie and pie box, a copper Samuel Adams Utopias bottle, Heinz leftover gravy and two Mr. Pibb bottles against a lightning-themed background.

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