Try for FREE

Author

Lois Fearne

  • Industry Insights

    The Marketing Pulse: Easter Marketing

    From what sparks spending to what’s missing in current campaigns, this blog unpacks the insights marketers need to shape Easter campaigns that resonate. Whether you’re planning promos, packaging, or messaging, now’s the time to move beyond the bunny.

    Lois Fearne · 4 min read

  • Industry Insights

    The Marketing Pulse: March 2025

    From Shamrock Shakes to Coca-Cola’s dairy debut, we dive into the latest marketing campaigns from the United Kingdom and United States.

    Lois Fearne · 9 min read

  • Industry Insights

    Market research tips for launching a new product

    Discover essential market research tips to successfully launch a new product. Learn how to gather insights and make data-driven decisions.

    Lois Fearne · 5 min read

  • Industry Insights

    The Marketing Pulse: Valentine’s Day 2025

    Valentine’s Day—romantic or just overpriced fluff? We asked 600 Brits, and opinions are split. While 30% celebrate, just as many ignore it, and 22% decide last-minute.

    Lois Fearne · 6 min read
    A joyful couple shares a laugh while holding a red balloon spelling "Love." The woman wears a vibrant pink dress, and the man sports a brown T-shirt with tattoos, creating a fun and lighthearted Valentine's Day vibe.

  • Industry Insights

    2024 in review: How Brits reacted…

    From political drama and royal health concerns to storms (upon storms!), we’ve captured how Brits reacted to the biggest stories of the year. Grab a cuppa and look back at 2024’s defining moments, OnePulse-style!

    Lois Fearne · 7 min read
    This image is a collage capturing various elements of British culture and history, showcasing a mix of iconic and recognizable moments. It features a dramatic lightning storm, a close-up of Cadbury Creme Eggs, a large crowd gathered at what appears to be an outdoor event, and the classic red Royal Mail postbox. There’s an ornate setting displaying a striking painting, alongside a cheerful scene of pints of beer being toasted. A whimsical carrot resembling a person or mascot adds a playful touch, while a political figure stands at a podium outside an official building, reflecting British politics. Nostalgia is represented by a Tamagotchi electronic toy, while a dramatic moment involving emergency services introduces a serious tone. The collage also includes a wall adorned with poppy decorations, likely referencing Remembrance Day, and a nod to British music culture with two individuals resembling musicians or cultural icons.

Why wait to hear what your customer is thinking?

Try for FREEBook a demo

First study free. 50 real people. No credit card.