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Industry Insights
The Toy Story 5 brand partnerships aren’t random. From Kellogg’s to AT&T, every deal reflects something Disney knew about their audience before signing. Here’s what the data says.
Industry Insights
Everyone’s adding protein, probiotics and collagen to everything. But here’s the thing: most consumers don’t trust any of it. We surveyed UK and US shoppers to find out what’s really going on in functional food right now.
Industry Insights
May brought debate over politics, public services, a record-breaking heatwave and everyday life. This snapshot captures how the OnePulse community responded to the stories shaping conversation across the UK.
Industry Insights
From Easter indulgence and high street frustrations to growing economic anxiety and returning childhood favourites, April’s biggest stories sparked strong reactions across the UK. This monthly snapshot captures how the OnePulse community responded in real time to the headlines shaping everyday conversation.
Industry Insights
How did the biggest stories of March land with people across the UK? This snapshot captures real-time reactions from the OnePulse community, covering everything from politics to everyday life.
Industry Insights
Easter 2026 highlights a clear gap. Brands push bold, premium ideas, but UK shoppers prioritise value, quality, and price, choosing familiar eggs while remaining curious yet cautious about new innovations.
Industry Insights
What do mums really want for Mother’s Day? New OnePulse research reveals why thoughtful gestures, homemade gifts and time together matter more than novelty mugs.
Industry Insights
How did people across the UK react to February’s biggest stories? This snapshot captures real-time responses from the OnePulse community on politics, sport, culture and everyday life.
Industry Insights
January 2026 opened with snow, screen debates, money worries and familiar scepticism. From weather disruptions to policy promises and comfort TV, this snapshot captures how people across the UK reacted as the year got underway. All insights are drawn from real-time responses shared as the stories broke.
Industry Insights
Small gestures can work. But only when they feel aligned, intentional, and real. The freebie isn’t the point, the why behind it is.
First study free. 50 real people. No credit card.