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Key findings
- Most buyers stay. 74% would still buy Fresh at $1.79, and 12% would buy it less often 1.
- Orange buyers are the risk. 22% of Orange buyers would switch brands, against 5% of Lime and Berry buyers 2.
2Open any claim to see the evidence behind it
Evidence
Orange Buyers Are the Readiest to Switch
At $1.79, people who mostly buy Orange were far more likely to say they’d switch to another brand than people who mostly buy Lime or Berry.
Orange Buyers Are the Readiest to Switch% of respondents
Mostly buy Orange22%
Mostly buy Lime or Berry5%
Orange buyers were more than four times as likely to switch.
Statistically significant (P<0.05)Covers 500 of the 500 respondents who answered
Where this comes from
- PulseFresh price study
- The questionQ2 · “If Fresh cost $1.79, what would you most likely do?”
- MeasuringSelected “Switch to another brand”
- Who’s includedAll 500 respondents: Fresh buyers in the United States who drink soda weekly
- Compared byFlavor bought most often (Q1): Orange (159) vs Lime or Berry (341)
The real answers behind it
See 35 responses
“Orange is orange. If it costs more, I’ll grab whatever’s cheaper.”Male, 31
“There are five orange sodas on the shelf. I’d just pick another one.”Female, 27
“I only buy Orange when it’s on offer anyway.”Female, 35
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