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Explore the OnePulse blog for expert tips, trends, and strategies to create effective online surveys and gain actionable consumer insights.

  • Industry Insights

    The Monthly Pulse Newsletter

    ☘️ St. Paddy’s, Shamrock Shakes, and Mummy Pig’s big news. See what Brits are saying.

    Candyd Casidsid · 3 min read
    Three survey result cards featuring Duolingo, Jameson whiskey, and Glastonbury Festival.

  • Industry Insights

    The Monthly Pulse Newsletter

    🐣 Peeps Sweet Marshmallow Milk, Duo the Owl’s dramatic “death,” and the wildest egg experiment yet. See how consumers are reacting.

    Candyd Casidsid · 4 min read
    Three festive poll cards titled "Cosy Christmas", "The perfect gift", and "Traffic jamming", each showing 1,000 responses from UK consumers.

  • Industry Insights

    The Marketing Pulse: March 2025

    From Shamrock Shakes to Coca-Cola’s dairy debut, we dive into the latest marketing campaigns from the United Kingdom and United States.

    Lois Fearne · 9 min read

  • Industry Insights

    Super Bowl 2025: Ad reactions

    See how consumers are reacting to this year’s Super Bowl commercials.

    Candyd Casidsid · 4 min read
    Multiple footballs on a blue background.

  • Industry Insights

    The Monthly Pulse Newsletter

    See how Brits are reacting to Valentine’s Day campaigns 2025! From IKEA’s meatball dinner to Adidas’ heart-themed trainers, find out what’s winning hearts, or missing the mark. Plus, trends on Pancake Day, Lidl’s pub, and more.

    Candyd Casidsid · 4 min read
    Three digital survey cards displaying consumer reactions to Valentine’s Day marketing. The first card shows a ‘Work Husband’ heart-shaped design, the second features a couple holding a red “Love” balloon, and the third highlights a red and pink Adidas sneaker. Each card notes "250 responses."

  • Industry Insights

    Market research tips for launching a new product

    Discover essential market research tips to successfully launch a new product. Learn how to gather insights and make data-driven decisions.

    Lois Fearne · 5 min read

  • Industry Insights

    The Monthly Pulse Newsletter

    See consumer reactions to Super Bowl teasers—Hellmann’s, Totino’s & More! Who’s winning so far? Find out now!

    Candyd Casidsid · 3 min read

  • Industry Insights

    The Marketing Pulse: Valentine’s Day 2025

    Valentine’s Day—romantic or just overpriced fluff? We asked 600 Brits, and opinions are split. While 30% celebrate, just as many ignore it, and 22% decide last-minute.

    Lois Fearne · 6 min read
    A joyful couple shares a laugh while holding a red balloon spelling "Love." The woman wears a vibrant pink dress, and the man sports a brown T-shirt with tattoos, creating a fun and lighthearted Valentine's Day vibe.

  • Industry Insights

    The Marketing Pulse: Super Bowl LIX

    Dive into Super Bowl LIX with insights on game-day commercials, reactions, and halftime buzz. Discover what fans want, plus top brand highlights for 2025.

    Candyd Casidsid · 7 min read
    A football resting on a green football field with yard lines in the background.

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