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Explore the OnePulse blog for expert tips, trends, and strategies to create effective online surveys and gain actionable consumer insights.

  • OnePulse Community

    The Monthly Pulse Newsletter: July 2025

    🥪 Pudding or posh sarnie? Brits weigh in. Plus what’s going on with Aldeh and the shift in influencer trust? Get the insights here!

    Candyd Casidsid · 3 min read
    Three OnePulse cards displaying real-time consumer insights, each with an image and 1000 responses.

  • Industry Insights

    The Marketing Pulse: The power of throwbacks

    Nostalgia is everywhere in marketing right now. But are consumers connecting or tuning out? We surveyed over 1,000 Americans to see what’s working and what’s not.

    Candyd Casidsid · 6 min read

  • Industry Insights

    The Marketing Pulse: May 2025

    What makes a new product actually stand out? In a world of scrollable sameness, we asked thousands of Brits and Americans which products really caught their eye and why.

    Candyd Casidsid · 13 min read
    A vibrant mix of food and drink elements including colorful beverages, pistachios, citrus, popcorn, a podcast microphone, and a grocery shopper—illustrating NPD food and drink summer launches for 2025.

  • Industry Insights

    The Marketing Pulse: April 2025

    What makes a marketing campaign actually stand out? In a world of scrollable sameness, we asked thousands of Brits and Americans which campaigns really caught their eye and why.

    Lois Fearne · 10 min read
    Collage of various brand-related images including a glass of red drink, ALDI storefront, Ford steering wheel, creamy white texture, TikTok logo, and McDonald's Happy Meal boxes

  • Industry Insights

    The Marketing Pulse: Easter Marketing

    From what sparks spending to what’s missing in current campaigns, this blog unpacks the insights marketers need to shape Easter campaigns that resonate. Whether you’re planning promos, packaging, or messaging, now’s the time to move beyond the bunny.

    Lois Fearne · 4 min read

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