美国· 女性, 24“The bag. If it looks cheap, I assume it tastes cheap.”
英国· 男性, 31“A mate raving about it. Ads stopped working on me years ago.”
巴西· 女性, 22“Color first. A teal bag says ‘diet’ to me, so I skip it.”
日本· 男性, 29“Two words: limited edition. I can never walk past them.”
德国· 女性, 23“A short ingredient list. If I can read it, I’ll try it.”
印度· 男性, 58“Heat. Promise me spice and I’ll try it at least once.”
澳大利亚· 女性, 34“Price. Under three dollars and I’ll take a chance on anything.”
法国· 男性, 34“If it sounds like real food. Cheddar, yes. ‘Cheese flavor’, no.”
墨西哥· 女性, 26“Seeing someone else grab it. Then I have to know why.”
加拿大· 男性, 61“My grandkids. If they point at it, it ends up in the cart.”Research made simple
OnePulse turns responses from real people into decision-ready analysis in minutes, building your Intelligence Layer with every study.
我们下个月要推出三款新口味。营销预算应该押在哪一款上？
上市口味测试Your results are in, and the answer is Cheddar: it's the clear first grab 1. Hold off on Sea Salt until you fix its teal bag, which shoppers read as the diet version 2.
Want me to summarize the detailed findings into a decision-ready report or presentation for your team?
Searched 352 Pulses · 7,184 pieces of evidence
In 23 of your Pulses, shoppers chose by color first 1 1. Three patterns hold across them:
Recommendation: move Sea Salt to a warm pack before launch. Its teal bag reads as diet 2.
FromSundays flavor launchToday
Pack color studyAug
BBQ relaunchMar+20 more
From 23 Pulses
受众
美国Z 世代每周购买薯片添加你会先拿起哪一包？
ASea SaltBSour Cream & OnionCCheddar Cheese你会从常吃的薯片换成 Sundays 吗？
你为什么没有选另外两款？
首推 Cheddar。Sea Salt 输的不是口味：消费者以为它的青绿色包装是低脂版。
执行摘要
Cheddar 显然是首推口味，近一半每周购买薯片的消费者首先选择了它。Sea Salt 排在最后，但原因不在口味：消费者看到青绿色包装，就以为是低脂版。换掉这个颜色，Sea Salt 就可能从垫底变成真正的竞争者。
关键发现
“我以为绿色那包是健康版。我想要的是真正的薯片。”
This Pulse added 28 pieces of evidence and 6 new insights.
They're now part of every question you ask, across all your Pulses.
Lead the Launch With Cheddar
Cheddar is grabbed first most often, and its fans are the readiest to switch. It's the flavor to put launch budget behind.
Fix Sea Salt's Bag Before Launch
Sea Salt loses on its teal bag, not its taste. Shoppers read the color as a diet version, so change the pack before spending on it.
Cheddar Fans Are the Readiest to Switch
Shoppers who grabbed Cheddar first were far more likely to say they’d definitely switch to Sundays than those who grabbed Sea Salt.
Grabbed Cheddar first52%
Grabbed Sea Salt first21%
Cheddar fans were more than twice as likely to definitely switch.
Diet Read of the Teal Bag by Gender
Taking Sea Salt's teal bag for a light or diet version came up more often in women's reasons for skipping it.
Female46%
Male31%
Women were about one and a half times as likely to read the bag as diet.
Color-Led Choices by Purchase Frequency
Shoppers who buy chips several times a week were more likely to explain their pick by the color of the bag.
Several times a week61%
Once a week48%
Frequent buyers leaned on bag color more than once-a-week buyers.
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工作原理
You set the objective and approve. It does the rest, with real people, in five steps.
Z 世代和千禧一代怎么看我们的新罐？
调研目标
了解新罐设计是否吸引美国的 Z 世代和千禧一代，以及原因。
United StatesDrinks soda weeklyBuys Fresh500 份回复3 questions drafted
If Fresh cost $1.79, what would you most likely do?
Fresh price study“Orange is orange. If it costs more, I’ll grab whatever’s cheaper.”
Raise Lime and Berry to $1.79. Keep Orange at $1.49: its buyers will switch.
关键发现
“Orange is orange. If it costs more, I’ll grab whatever’s cheaper.”
Thought 12s
Make it feel different. 46% of Orange buyers say any orange soda will do 1 1.
Your March taste study points to a fix: people saw blood orange as far more premium than plain orange 2.
Evidence
Blood Orange Reads as Premium
58% called blood orange premium, against 21% for plain orange.
From: Taste study, March
我们的不同之处。
有些工具使用 AI 角色来预测人们可能会说什么。OnePulse 询问真实的人，每条洞察都基于他们的真实回答。
Same question, asked two ways
你会先拿起哪一包？
Sea SaltSour Cream & OnionCheddarSea SaltPredicted winner41%
Cheddar33%
Sour Cream & Onion26%
Predicted reason
“Sea salt feels simple and natural. It fits how Gen Z snacks now.”
82% confidence, no real person behind it
Wrong call. Your budget goes behind Sea Salt, the flavor real shoppers grabbed last.
500 real shoppers interviewedClosed in 10mCheddarReal winner47%
Sour Cream & Onion34%
Sea Salt19%
Real reason, in their words
“I figured the green one was the healthy version. I want real chips.”
Male, 29, US38% of Sea Salt skippers said the same
Right call. Back Cheddar, and fix Sea Salt’s bag before it reaches the shelf.
Why OnePulse
Interviews with real people, coded open answers, sentiment and a decision-ready report, without the brief, the wait or the agency fees.
New Can Design
Find out whether the new can design appeals to Gen Z and Millennials in the US, and why.
US 500Gender: AllAge: Gen Z, MillennialsRespondents say the bold red catches the eye and would make the can easy to spot on a crowded shelf.
Respondents describe the can as high-end or worth paying more for, often pointing to the matte finish.
Respondents like the look but struggle to tell which flavor they are buying at a glance.
Love the red. It looks way more premium than other cans.Most PositiveCan’t tell what flavor it is without picking it up.Most NegativeIntelligence Layer
Every study OnePulse AI runs adds to your Intelligence Layer, a private research memory it draws on for every answer.
Every number is calculated from real interviews, never generated.
Cheddar Fans Are the Readiest to Switch
Shoppers who grabbed Cheddar first were far more likely to say they’d definitely switch to Sundays than those who grabbed Sea Salt.
Grabbed Cheddar first52%
Grabbed Sea Salt first21%
Cheddar fans were more than twice as likely to definitely switch.
Each insight is built on evidence, with its confidence shown.
Lead the Launch With Cheddar
Cheddar wins the shelf and wins switchers. It’s grabbed first most often, and its fans are the most ready to leave their usual brand, so it’s the flavor to put launch budget behind.
Built on 12
Ask anything across every study. Every claim links to its source.
Lead with Cheddar. It’s grabbed first by 47% of weekly chip buyers 1, and its fans are the readiest to switch 2 1.
Hold Sea Salt until its bag changes. 38% of shoppers who skipped it read the teal as a diet version 3, which matches your August pack color study 4.
Evidence
Cool Colors Read as Light
62% called teal and pale blue packs “light” or “diet”, against 14% for orange and red.
From: Pack color study, August
Every claim in OnePulse links to the evidence behind it, and the real people behind that.
Global reach
OnePulse AI interviews exactly who you need, in any of 120+ countries, and hears back in minutes.
From age and lifestyle to the devices people own and how they shop.
Ask one market or many, and compare them side by side.
Real people interviewed in real time, wherever they are.
UK, 38Salted caramelBrazil, 22Lower feesUS, 24Love it“OnePulse is a really fast way of getting credible, same day insights that can help shape key business decisions.”
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