Category

OnePulse Platform

  • Industry Insights

    Getting Saucy with Advertising

    Some products are so ingrained into our everyday lives that we couldn’t imagine life without them. Take ketchup for instance: 92% of US consumers always have a bottle of the tangy red goodness in their fridge or pantry.

    Candyd Casidsid · 4 min read
  • Industry Insights

    A Jolly July Guide to Christmas 2024

    ‘Tis the season to stay ahead of the competition. Yes, we’re talking about Christmas. In honor of Christmas in July, we’ve used the OnePulse platform to unwrap seven consumer insights to help you sleigh the holiday season.

    Candyd Casidsid · 3 min read
  • OnePulse Platform

    Judging a Product by its Packaging

    We’ve all heard the saying, “never judge a book by its cover,” but when it comes to products on shelves, let’s be honest – we judge them by their packaging.

    Lois Fearne · 5 min read
  • OnePulse Platform

    Say Goodbye to Guesswork

    From *very* honest feedback on that unconventional seasonal range you’re trying to get the green light for to gauging the nation’s reaction to the latest Love Island scandal (we promise we won’t judge!). You’ve got the questions, and we’ve got all the answers to help you stay on the road to success.

    Lois Fearne · 3 min read
  • Industry Insights

    Big Game Reactions to Beverage Brand Ads

    The Super Bowl has long been renowned for its brand exposure, and brands strive to be associated with it, as it offers a unique opportunity to reach a large, engaged audience. To capitalize on the new opportunity, many brands have turned to creative partnerships to stand out.

    Candyd Casidsid · 5 min read
  • OnePulse Platform

    Using Likert Scale Questions in Your Pulse

    This handy question type is perfect for measuring attitudes, opinions and behaviours with greater nuance than a yes/no answer, but also great for our Pulsers because it makes something potentially complex easy to understand.

    Lois Fearne · 4 min read
  • Case Studies

    I resolve to understand my customers

    By resolving to better understand your customers this year, you’ll be better positioned to improve your brand’s product development, enhance marketing efforts, and garner greater customer loyalty. Here are three easy steps to jumpstart your New Year goals.

    Candyd Casidsid · 4 min read
    Food Truck Customers
  • Industry Insights

    Recession-Proof Research

    Overcome slashed budgets and end-of-year scrambles with cost-effective consumer insights

    Candyd Casidsid · 4 min read
    Vending Machine
  • OnePulse Platform

    Tips for Writing Top-Notch Questions

    Our Community Engagement team has written thousands of questions that keep our community coming back for more. We’ve compiled some best practices and tips to help you ace your Pulse!

    Lois Fearne · 6 min read
  • OnePulse Platform

    5 Steps to Creating an Engaging Pulse

    Whether you use OnePulse for opinion polling, creative testing, concept validation, or simply to settle a debate, the first step is creating an engaging Pulse to get you actionable insights.

    Lois Fearne · 4 min read

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