Blog

Explore the OnePulse blog for expert tips, trends, and strategies to create effective online surveys and gain actionable consumer insights.

  • OnePulse Platform

    Using Likert Scale Questions in Your Pulse

    This handy question type is perfect for measuring attitudes, opinions and behaviours with greater nuance than a yes/no answer, but also great for our Pulsers because it makes something potentially complex easy to understand.

    Lois Fearne · 4 min read
  • Industry Insights

    OnePulse Picks: The Best of CES

    From smart cars to smart homes, we analyzed consumer reactions to see if the latest product innovations measure up to their electronic expectations.

    Candyd Casidsid · 5 min read
    Consumer Electronics Insights
  • Case Studies

    I resolve to understand my customers

    By resolving to better understand your customers this year, you’ll be better positioned to improve your brand’s product development, enhance marketing efforts, and garner greater customer loyalty. Here are three easy steps to jumpstart your New Year goals.

    Candyd Casidsid · 4 min read
    Food Truck Customers
  • Industry Insights

    All Pulsers Wanted From Christmas Ads Was…

    Maybe you LOVE them as much as Buddy the Elf loves Christmas or hate hate hate loathe them entirely like the Grinch. Christmas TV ads are a pivotal part of British festive traditions and a strong signal that the oh-so-jolly season is fast approaching.

    Lois Fearne · 6 min read
  • Industry Insights

    Recession-Proof Research

    Overcome slashed budgets and end-of-year scrambles with cost-effective consumer insights

    Candyd Casidsid · 4 min read
    Vending Machine
  • OnePulse Platform

    Tips for Writing Top-Notch Questions

    Our Community Engagement team has written thousands of questions that keep our community coming back for more. We’ve compiled some best practices and tips to help you ace your Pulse!

    Lois Fearne · 6 min read
  • OnePulse Platform

    5 Steps to Creating an Engaging Pulse

    Whether you use OnePulse for opinion polling, creative testing, concept validation, or simply to settle a debate, the first step is creating an engaging Pulse to get you actionable insights.

    Lois Fearne · 4 min read
  • Industry Insights

    Paw-lloween Trends for Pet-lovers

    Pawrents got 99 problems, but their furbabies’ costumes ain’t one. We’ve Pulsed over 1,000 pawrents to uncover how they’ll spend Halloween with their canine companions this year. Let’s dig in!

    Lois Fearne · 4 min read
    Dog Halloween Costume
  • Industry Insights

    Reuse, Replace, Runway

    Consumers are seeking to up their green game, and increasingly gravitating towards innovative materials that reduce waste, and we’re just as curious about these innovative new trends as they are.

    Candyd Casidsid · 7 min read

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