Author

Candyd Casidsid

  • Industry Insights

    Super Bowl 2025: Ad reactions

    See how consumers are reacting to this year’s Super Bowl commercials.

    Candyd Casidsid · 4 min read
    Multiple footballs on a blue background.
  • Industry Insights

    The Monthly Pulse Newsletter

    See how Brits are reacting to Valentine’s Day campaigns 2025! From IKEA’s meatball dinner to Adidas’ heart-themed trainers, find out what’s winning hearts, or missing the mark. Plus, trends on Pancake Day, Lidl’s pub, and more.

    Candyd Casidsid · 4 min read
    Three digital survey cards displaying consumer reactions to Valentine’s Day marketing. The first card shows a ‘Work Husband’ heart-shaped design, the second features a couple holding a red “Love” balloon, and the third highlights a red and pink Adidas sneaker. Each card notes "250 responses."
  • Industry Insights

    The Monthly Pulse Newsletter

    See consumer reactions to Super Bowl teasers—Hellmann’s, Totino’s & More! Who’s winning so far? Find out now!

    Candyd Casidsid · 3 min read
  • Industry Insights

    The Marketing Pulse: Super Bowl LIX

    Dive into Super Bowl LIX with insights on game-day commercials, reactions, and halftime buzz. Discover what fans want, plus top brand highlights for 2025.

    Candyd Casidsid · 7 min read
    A football resting on a green football field with yard lines in the background.
  • OnePulse Platform

    The psychology behind consumer decision-making

    Discover how cultural trends shape consumer behavior and influence purchasing decisions. Learn key insights to adapt your strategy with OnePulse.

    Candyd Casidsid · 4 min read
  • Industry Insights

    2024 in stats: How Americans reacted…

    What defined 2024? At OnePulse, we tracked the highs, lows, and everything in between…

    Candyd Casidsid · 7 min read
    A visual snapshot of 2024 consumer insights, featuring celebrities, viral campaigns, food, and pop culture highlights. Images include a Polly Pocket-themed house, fries, voting box, rhesus macaques, Snoop Dogg, Dr. Pepper, and more.
  • Industry Insights

    Thanksgiving Food Trends 2024

    What’s cooking for Thanksgiving 2024? Get the trends and consumer insights shaping the feast!

    Candyd Casidsid · 5 min read
    A cozy Thanksgiving table set with candles, wine glasses, and classic dishes, celebrating traditions and food trends of 2024.
  • Case Studies

    Rebranding success with consumer insights

    Gaining insight into cider drinkers’ preferences helped Kingfisher reshape Peacock Cider’s rebrand to better connect with consumers.

    Candyd Casidsid · 2 min read
    Kingfisher rebranding Peacock Cider with consumer insights using OnePulse
  • OnePulse Updates

    OnePulse Labs: Shape the future of OnePulse

    OnePulse Labs is your backstage pass to shaping the platform! Share feature ideas, vote on suggestions, and explore our product roadmap to help improve your OnePulse experience.

    Candyd Casidsid · 2 min read
    OnePulse Labs: Suggest a feature board
  • OnePulse Updates

    OnePulse Labs: Q3 2024

    Over the past few months, we’ve been working behind the scenes on new features and enhancements to make your research faster and easier. Here’s everything new and improved on the OnePulse platform.

    Candyd Casidsid · 2 min read
    OnePulse PlatformUpdates

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